Welcome to my corner of the Internet ✨

Here's the quick TL;DR:

📍 Based: Paris

👶 From: Northern Ireland

🍦 Work: Brand Marketing @ amo

🐦 Twitter: @sararahmcb

Words

Links that live here:

Paris

Putting Ice Cream on the Map

Interests

Urban Planning

When I was in my final year of University, I based one of my French speaking presentations on Marne-La-Vallée, a massive urban planning project that took place in the eastern outskirts of Paris in the 1980s. The project was the largest such project undertaken within France via partnership with a private company — The Walt Disney Corporation. Although a cultural dichotomy (concerns of American cultural imperialism were already bubbling in France), the project has been mostly hailed as a success on the urban planning front, especially when compared to the disaster that was Disney's first attempt at building an entirely new town from scratch, Celebration, on home turf in Florida. I find the tricky balance of political, economic, architectural and social interests fascinating when it comes to this topic, with the Disney projects providing a great jumping off point for my interest in the topic.

The light in Paris

I'll never forget watching a video on the New Yorker's website about the light in LA. I was in the peak of my Instagram addiction, and also living in the most photogenic city in the world (Paris). All it takes is to catch the breathtaking way the light reflects off the limestone facade of the Haussmann architecture at sunrise or sunset to know that no city beats Paris when it comes to the light. And so kickstarted my habit of sunrise and sunset walks, as a time to think and reflect, but also as a time to capture the light in Paris. Because it's perfect.

Running

My relationship with running has been a bit of a will-they-won’t-they love affair. I ran competitively through high school, broke up with it during University, then fell back in love with it as I dotted around Paris, New York, and San Francisco. Initially it was my way to explore a new city, but then when lockdown hit it was the only way to legally get out of the house. In recent years I’ve been hellbent on shaving minutes off my half marathon PB, hopping on the run club trend in the process and delighting in the competitive training environment and community that comes with it.

Work

I turn products (typically apps) into brands that people fall in love with and tell their friends about. I’ve worked on brand marketing at Zenly, The Browser Company, Station F, and now amo. I’ve also spent some time on the investor side of the table, supporting early stage founders at Betaworks’ accelerator program in NYC, and investing as part of Atomico’s angel fund in London.

With Amo, the founder of Zenly wants to make social apps social again | TechCrunch

ID is a social app launching today on iOS that lets you connect with your friends in a creative way like the early days of social networks.

techcrunch.com

How Zenly made social maps cool again

Zenly is quietly becoming a social giant without anyone paying much attention — at least until now.

techcrunch.com

Introducing the Atomico Angel Programme’s third year

We are delighted to announce the programme’s expansion in its third year and the 18 exceptional individuals who will be joining us in 2021.

atomico.com

Projects

👕 Cross & Freckle

AI-generated t-shirt company, as featured in WIRED.

👩‍🚀 Jane VC

Developed the tone of voice and community-building social content for Jane VC (now January Ventures), an early-stage VC fund.

🥁 Create:2014

A first-of-its-kind project in Northern Ireland, bringing together inspirational speakers in the tech and creative industries from around the world, for a day-long conference for young people in Derry~Londonderry. The conference was partially funded by a successful Kickstarter campaign (fully funded in 48 hours) and generous donations from industry leaders.

That's all folks!

Last updated: February 2025

'Hello' GIPHY sticker by Cat Frazier

'TTYL' GIPHY sticker by Megan Motown